1972. I coordinated the EAESP's CPG, between 1964 and 1972. It was a real MBA, a professional master program in business with full time students in daytime and 3 to 4 years duration at eventing. The first Brazilian "mestrado" course (1965). Yet, my collegues made the major mistake of bowing to the Plano Nacional de Pós-Graduação (1970) that wanted "academic" masters. With this decision, they sealed EAESP's destiny: not to compete internationally with other major business schools. (Report published only here.)